Reshaping the perception of hair care and seeking a fluffy aesthetic in hair strands

The washing and care market has been fiercely competitive for a long time, with various products emerging endlessly. From the early functional dandruff and oil control shampoos to the later emphasis on gentle and natural ingredients in personal care products, every product iteration closely follows the shift in consumer concerns. Driven by the dual upgrading of consumption and the awakening of personal care awareness, consumers' demand for shampoo has surpassed traditional cleaning demands, giving rise to a new blue ocean of "diversified care".

According to iiMedia Research, the market size of hair care products in China is expected to reach 65.629 billion yuan by 2024. Since the introduction of hair conditioners in China in the 1970s, hair care awareness has been widely popularized among Chinese consumers. The hair care product market is gradually maturing and entering an era of refined and high-end products.

In today's social aesthetics, a fluffy hairstyle can make the head look fuller and more three-dimensional, decorate the face shape, and thus be highly favored. In modern life, people face various problems that can cause their hair to fall flat. According to iiMedia Research, 41.74% of consumers have the problem of greasy hair.